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35% of clients think their agencies do not understand their business.

Source: Fast company Record 2017


88% of Clients think their agency’s work does not impact sales.

Source: Informe Scopen 2017

What´s going on?

The new ways of communicating, accessing information and shopping have transformed the ecosystem. The only certainty is that those that better understand how these new forces impact their business will have greater opportunitites.

Long term today means tomorrow

Agencies and consulting firms continue to be slow, complex structures that have not adapted to the new circumstances.

AN EFFECTIVENESS CENTRIC MODEL

To be effective in today’s ecosystem we needed a new formula.
Reduce imputs to increase outputs.
Less complexity. Less superfluous elements. Less moving parts. Less time. Less cost.
More flexibility. More speed. More talent. More depth. More eficiency.

SoWhat is a creative marketing consultancy that for the first time brings together the know-how of client and agency in a single team.

INSIDE OUT

Our client experience helps us to better understand the business.
Our creative experience helps us find impactcfull, strategically sound ideas, fast.

THE PROYECT CREATES THE TEAM

A flexible support network of proven, collaborating partners allows us to bring together the best team for the project. From strategy to execution.
A small, experienced core team to support marketing teams when needed.
Or to help build marketing & communications plans for companies with a limited marketing structure.