Creative Director at multinational agencies like: JWT, Delvico Bates, Lintas, RSCG, BBDO, Y&R, FCB has had the possibility to work in most product categories.
Creative director of locally created global campaigns like: Spain. Passion for life, the World launch of the Mercedes-Benz S Class, and the new global positioning campaign for Ballentine’s whisky (Go Play).
Author of three books on Spanish culture - Spain from within (Domecq), Gold and Silver (Bullfighting art and craft), Sueños de Sara Baras (Spanish dance).
Founding member of Spanish art directors Club – CdeC. Club member #1.