Scientific expedition which will navigate the planet for two years locating sustainability projects which are effectively addressing the United Nations 2030 agenda.

The project needed to attract a specialized crew for the expedition. We needed a cast of scientific characters with the ability and talent to hold their own in front of a camera.

Sowhat also developed the online recruitment campaign.

Sowhat developed the concept of “Odsiders” – those with an adventurous spirit and a desire to make a difference.

Antonio Banderas is looking for a crew to change the world.

The online casting search generated 11.000 candidates, far exceeding objectives.