Genesis Care is an Australian born health corporation specializing in heart and cancer treatment. In 14 years it has opened 130 treatment centers in key markets, with a vision to become a leading global healthcare provider.

The challenge was to unify branding providing the unified expression with its own with a unique identity.

In 2019 Genesis Care received the Transform Europe Award in London for its brand development work. Sowhat collaborated with the global marketing team throughout the project.